Major Advertising Strategies Essay examples - 1775 Words

The 21st century is the direct embodiment of the Information Age – smartphones, internet, and HD televisions are the rulers our lives while the inventions and gadgets of yesteryear are the peasants gazing at the throne. In this age, people are bombarded with huge amounts of information and sacrifice the traditional, slower means of becoming informed to faster, more electronic counterparts. Most people search online for sports news instead of checking the paper; people skip the pleasantries of small talk and instead send a text message; and others prefer video chat over meeting face to face. Individuals now rely heavily on the internet and other electronics to provide them with information quickly. The internet also makes decisions for†¦show more content†¦Comparative advertising is a commonplace method that is used with firms. Competing firms will make a list of features or ingredients that are better in comparison to a competitor’s brand or product. The most r ecent and prime examples are the Mac vs. PC commercials and recent smartphone commercials. Food related firms may use taste tests and nutrient facts to persuade consumers that their brand is better than the competitor’s brand. Despite negative views from some firms, comparative marketing is actually advantageous. Comparative ads can distinguish a new firm’s product from the dozens of generic products that line the market. It is imperative for any firm to develop a unique identity. Comparative advertising also benefits the buyer as much as the firm. The main point of these ads is to give information for the benefit of the buyers; it gives them a satisfactory expenditure of their funds (Rajput, 2008). And if a firm successfully convinces consumers to buy their product, they will take a large market share from their opponents. However, comparative marketing is not without its downfalls. When using comparative marketing as a strategy, some firms will use a nameless, generi c product to compare theirs to. If a firm mentions the name of another competitor, it has the potential to confuse the audience. According to Mettrick (2004), every time the name of anShow MoreRelatedDrug Company Marketing Campaigns Essay648 Words   |  3 Pages Drug companies spend enormous amounts of money on advertising their products. From TV commercials to print ads to bulk mail advertisements, they cover the entire spectrum of marketing techniques. However, change is afoot and most drug companies are reevaluating their advertising strategies and how they spend their money. According to a recent Business Week article (â€Å"Drugmakers are Changing Channels†, http:www.businessweek.com/print/magazine/content/05_33/b3947055_mz011.htm), the companies have doneRead MoreFirst in Show Pet Foods1322 Words   |  6 PagesCase Recap First in Show Pet Foods is a major producer of dog food for show-dogs. It is developing a marketing strategy for a new frozen dog food, Show Circuit, to enter into Boston’s supermarket arena. Breaking into the established dog food industry will not be an easy task. Show Circuit is a high quality, balanced frozen dog food that contains fresh meats and cereal with no additives or preservatives. A mink rancher looking to improve his mink’s coat formulated the product. The fresh ingredientsRead MoreAdvertising And Experience Design Strategies1269 Words   |  6 PagesAdvertising and Experience Design Strategies Ahmed Salman Argosy University October, 8, 2014 Advertising and Experience Design Strategies In the business world today, marketers have various options on how to promote and sell their products and services. On top of the traditional methods of advertising such as print adverts and direct marketing, today there is web based advertising, email advertising as well as many social media sites such as Twitter, You tube, Linked In and Facebook. BusinessesRead MoreArticle Review: How to Profit from Lean Advertising by Thales Teixeira982 Words   |  4 PagesReview of How to Profit from Lean Advertising: How to Profit from Lean Advertising is an article written by Thales Teixeira to examine and explain the concept of lean advertising and how philosophies of this concept are enabling small marketing budgets to obtain value of big brands. Generally, lean procedures, philosophies, and methodologies are slowly becoming common aspects of advertising for both small and large companies. The emergence of leaning advertising as an important part of modern marketingRead MoreChanging Face of Indian Advertisements1456 Words   |  6 PagesThis study is to examine how a consumer connects with promotional techniques used by advertising industry in India. The advertising industry in India is changing at a very fast pace. The promotional techniques that are now being used by the companies is focusing on a social cause and using common people as their brand representatives rather than using celebrity faces. Television, often called â€Å"king† of the advertising media has been constantly facing challenges from not only the digital print mediaRead MoreDevelop A Media Plan Task 1 Essay examples731 Words   |  3 PagesCreative requirement of the advertising message†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Product merchandising requirements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Identify any relevant local national or international legislations standards†¦Ã¢â‚¬ ¦.5 Develop a media plan Introduction I am going to define the EYWA company media requirements. And as well as identifying target audience and consumer profile, analysis the product market factor of the EYWA Company. Analysis the creative requirements of an advertising message and identifyingRead MoreBusiness Level Strategy of Coca Cola1529 Words   |  7 PagesBusiness Level Strategy of Coca Cola Introduction In today’s business environment, business strategy plays a crucial role to the organizations in order to achieve the competitive advantage over the other competitors. Coca Cola Company is one of the business organisations facing a fierce competition in the global market with Pepsi, its major competitor, in addition, the company has to deal with the significant threats such as a health concerns, apparently an increasing trend among society nowadaysRead MoreCreative Strategy1101 Words   |  5 PagesCreative Strategy A creative strategy is the manner in which the message will be conveyed to the consumer. A clear message should be determined; this is precisely what the firm intends to communicate to the consumer. The creative team will develop a theme so that the consumer recognizes the product without having to think about it. This is where the art department develops key colors, fonts and numerous other aspects of the marketing campaign. In advertising, different creative strategies are usedRead MorePropose a New Positioning Strategy for Acl Product968 Words   |  4 Pagespublic isn’t aware of ACL Clean and its benefits. In order to make ACL Clean a more successful and well known product, funds used for the product line extension need to be diverted to advertising in order implement a new positioning strategy in the Essex market. The best way to implement a new positioning strategy would be through the marketing of ACL Clean to first time buyers of cleaning equipment. In order to do this ACL Clean will need to promote sales, advertise, and become established inRead MoreRelationship Between Advertising and Sales Promotion1163 Words   |  5 PagesThis article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company can build a strong brand name by creating th e market for their customers want. By creating a strong brand name, a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will

Right Stuff Free Essays

In attempting to define â€Å"the right stuff†, I came up with several characteristics and traits that may qualify one as having â€Å"the right stuff†. There was, however, no single, broad and sweeping definition that truly seemed to encompass â€Å"the right stuff†. For the intent of this essay, I will define â€Å"the right stuff† as the unspoken qualities a person possesses that motivate them to attempt/accomplish feats not ordinarily attempted as well as continue to challenge themselves to the point that few can relate and the masses are viewed as inferior beings. We will write a custom essay sample on Right Stuff or any similar topic only for you Order Now In the novel â€Å"The Right Stuff† Tom Wolfe profiles the lives and careers of several fighter pilots. While Wolfe never fully defines â€Å"the right stuff†, he does lend a few attributes that were forbidden to be spoken namely â€Å"†¦death, bravery, danger, fear†. Wolfe writes â€Å"†¦it was not bravery in the simple sense of being willing to risk your life. †, yet those who did have â€Å"it† also had â€Å"the uncritical willingness to face danger†. Are those characteristics part of what motivated these men to become test pilots of machines capable of reaching heights never attempted and being chosen the first astronauts as a result?Or was their motivation simply to not be left behind? I believe it is safe to say that motivation is the seed that bears the fruit of success. While none of the pilots were necessarily motivated to become the â€Å"Mercury 7†, not being chosen, to them, was the same as being left behind. Being left behind meant that you were not a possessor of â€Å"the right stuff†. Attempting to become the first man in space meant opening their minds to whatever challenges may lie ahead, unknown as they may be.Though the competition to be the first man in space was looked upon as saving a nation, the competition between the pilots extended not outside of the seven as evidenced by John Gl enn’s thought â€Å"Competition was competition, and there was no use pretending it didn’t exist† (Wolfe). From the challenge to become a pilot, to fighter pilot, to test pilot, to setting and breaking records, to being selected to become an astronaut, to being the first in space, to the first in orbit, to the first on the moon†¦the challenges were never-ending. Each step of the way you are climbing a ladder and becoming one of the ever more elite few, one to be remembered, regaled. Not only was one who was considered made of â€Å"the right stuff† one of the elite few. The challenges he overcame allowed him to look down his nose adoringly at the â€Å"average† person. The â€Å"feeling of superiority, appropriate to him and to his kind, lone bearers of the right stuff† (Wolfe) placed the pilots, in their minds, on the same order and deserving of the same adoration as the Pope himself.There are not many others who can feel they deserve papal treatment for career accomplishments, hence the reason Wolfe places the first seven astronauts on a pedestal. Let us assume the reason there may not be one all-encompassing definition of â€Å"the right stuff† is because that same â€Å"right stuff† does not apply across the board to everyone as evidenced by the selection of pilots to become astronauts (mere convenience ).Consider the fact that â€Å"†¦more fighter pilots die in automobiles than in airplanes† (Wolfe). Their invincibility seems to pertain only to their exploits off the ground for which they have trained and conditioned for years. One could argue that astronauts are no more made of the right stuff than race car drivers, fire fighters, combat soldiers, teachers or parents even. In conclusion, â€Å"the right stuff† seems as elusive and indefinable as the term â€Å"stuff†.To further deduce stuff to right stuff is even more complicated. On a broader plane, I believe that Wolfe relates the something that not every man possesses to the astronauts because they were a nation’s role models. They defined an era, a moment in history not to be repeated. They set a standard that can continue to be built upon, but will only be surpassed in a day and age that none of the currently living will be alive to witness. Moreover, â€Å"the right stuff† can be applied to anyone.Not everyone can do everything, yet there is a certain characteristic a person must possess to accomplish the feat he or she sets out to conquer. Once achieved, one is now a possessor of â€Å"the right stuff† in his or her own rite. Annotated Bibliography Wolfe, Tom. The Right Stuff. New York, NY: Picador, 1979. Wolfe’s novel recounts the experiences and lives of fighter pilots and astronauts of the first manned space program. He tries to relay to the reader what it is these individuals possessed that gave them the ardour to accomplish the unknown, the never before attempted. How to cite Right Stuff, Papers

My First Prom free essay sample

â€Å"Do not decide something too fast; otherwise you will regret it in most of the time.† This is what my father told me when I was young. In May 2, I went to window shop a beautiful dress in Siam square for my first prom party with my friend. We walked for 5 hours already, were so tired that our shirts stack on our body; we did not even have power to have a funny friendly conversation. We were like robots which were only moving to find beautiful dresses. When our laziness was on the peek, we found one shop which hung many dresses on the wall. We ran into the shop, and found a dress which looks better than any other one we saw. The dress color was pink, which I really like, and the shape also was similar to what I wanted. I immediately bought the dress; even we were not planning to buy it that day, we said thanks to the worker, and walked back to the BTS station with smiling face. We will write a custom essay sample on My First Prom or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When I went back home, my friends showed me their dresses. I started to feel like something is wrong. Is my dress look cheap? Is my dress too ordinary? Or is my dress matched with me? Those questions were going around my brain for whole day. It was because that prom was the first prom in my life; I really wanted to look beautiful. I was too much caring about my looking. About two weeks later, I got to go to Siam square again with my same friend to buy accessories and heels for the prom. We walked the same place again and found a shop which we did not see on the dress choosing day. We looked each other’s face first, and decided to go in there. We could not say any simple word when we saw the dresses inside of the shop. There were full of brilliant dresses. I tried one, which my friend recommended me, and it was simply awesome. Color was perfectly beautiful pink; the shape was exactly what I wanted, and the price was way cheaper than the one I bought. My excitement for the prom was diminished. On June 2, I went to prom without having any confidence on myself. I could see many people with fabulous dresses. I could not stop thinking about the pinky cutie dress. From this experience, I learned what my father said was correct. I should have been more careful than before. Each time when I look at my dress in wardroom, I remember the stupid decision that I made by being too hurried.

The Hollow Men by T. S. Eliot

Thomas Stearns Eliot’s poem The Hollow Men has a lot of different interpretations. It can be connected with the author’s poem The Wasteland, however, it is better to consider The Hollow Men as the separate piece of writing which should be analyzed independently.Advertising We will write a custom critical writing sample on The Hollow Men by T. S. Eliot specifically for you for only $16.05 $11/page Learn More Moreover, it seems at the first sight that the main idea of the poem is the loss of trust in a human being, the feeling of his/her empty soul and the absence of the sense of life. However, this opinion is wrong and does not deserve attention. The close reading of the poem makes it possible to state that the main idea of the reading is neither the obsession with the fall of the world nor the degradation of the human personality, the focus of the poem is the cry of despair, the attempt to make people pay attention to those who bravely goes to the end. Before getting down to the close discussion of the poem itself, it is important to pay attention to the epigraphs. There are two of them and it seems that each one carries some specific idea, particular meaning. The first epigraph â€Å"Mistah Kurtz –he dead† (Eliot 1086) is a phrase from the Conrad’s Heart of Darkness. This phrase was used by a slave to announce the death of the master who appeared to be a simple man as he died and this shows the loss of some hopes as people considered him as the God. The second epigraph â€Å"A penny for the Old Guy† refers the reader to the Guy Fawkes Day. It is possible to refer this quote to the time when people had goals and the modern representatives who have empty dreams and believe in nothing. Reading this poem, one may feel a kind of mystery. At the same time, the author tells about the pain and sorrow for the whole humanity. The author as if tried to draw the terrible pictures of the future, as if wanted to tell the story of the fearful and devastating events which wait for those who will appear in the future with the purpose to return people to the correct reality, make those become human again. It is impossible to omit the idea of dark shades in the poem. It seems that the author wants to make people think about the reasons of this darkness and tries to make those change something in order to improve the future. Reading the poem the whole life seems to be grey and lifeless, there is only one reminding of the positive â€Å"sunlight† (Eliot 1086), but this light is seen â€Å"on a broken column† (Eliot 1086). The negative and groom nature of the retelling is seen in each line when the author of the poem begins to describe the â€Å"dead land†, the â€Å"stone images†, a â€Å"dead man’s hand†, the dead kingdom, etc. (Eliot 1086). All these images are depressing and they show the reader one more time that the end is close as nothing a live and happy is left.Advertising Looking for critical writing on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is possible to say that Eliot has created the world which does not has other colors different from grey, but considering the modern world it is possible to state that this is the way we are walking and â€Å"this is the way the world ends† (Eliot 1086). Works Cited Eliot, Thomas Stearns. â€Å"The Hollow Men.† The American Tradition in Literature, Vol. 2. Ed. George Perkins and Barbara Perkins. New York: McGraw-Hill Humanities, 2009. 1086. Print. This critical writing on The Hollow Men by T. S. Eliot was written and submitted by user Jeramiah Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Reviews Essay Example

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Assignment on Hr Promotion & Transfer Essay Example for Free

Assignment on Hr Promotion & Transfer Essay Flippo †A promotion involve a change from one job to another that is better in term of and responsibility† Chruden and Sherman†A promotion involves a change of assignment from a job of a lower level to one of level with in the organization† Dale Yoder†Promotion is defined as a movement to a position in which in which responsibility and prestige are increased† Pigors and myers â€Å"Promotion is the advantage of an employee to a better job better in term of gather responsibilities more prestige and status gather skill and specially increased of pay or salary†. Employer to support employee higher position, sales, duties, response everything increased is as well as employees enjoy self-determination, (a)progress (b)preferment (c)promotion (d) position Promotions are used to fill the positions which are more important to fill rather than the present position of employee. It can be filled by external recruitment but employees having eligibility and experience must be appointed for their motivation. Also it will decrease labour turn over as external recruitment costs more. Also increase in salary and status will increase job satisfaction. When scale of pay is increased without changing job it is called  up-gradation  and promotion involves changes in job as well as high salary. When higher position is given without change in salary it is known as  Dry Promotion. All these,  Promotion Up-Gradation and Dry Promotion  are used by management to increase morale of employee and as giving reward also. Promotion means the employee present position to superior position . more obviously promotion is the association to the higher position where more responsibility and more power exits with more occurrence. In the higher position, sales, duties, response everything increased is as well as employees enjoy self-determination. The advancement of an employee within a  company  position  or  job  tasks. A job promotion may be the  result  of an  employee’s  proactive  pursuit of a higher ranking or as a  reward  by  employers  for good  performance. Typically is also  associated  with a higher  rate  of  pay  or  financial  bonus. In terms of a career, a promotion refers to the advancement of an employee’s rank or position in a hierarchical structure. Assignment on Hr Promotion & Transfer. (2018, Oct 29).

Negative side on fast food Essay Example | Topics and Well Written Essays - 1250 words

Negative side on fast food - Essay Example urant Association (32) indicate that this number was projected to increase by 4.2 percent in 2002, which converts to about $130.1 billion worth of sales. National Restaurant Association (76) showed that 3 out of ten consumers agreed that fast-food or food at a restaurant establishment are important to their way of life and 3 of 5 consumers reported that they had would eat fast-food in future about as more often as they previously did. Fast food is more popular and more preferred by the adolescents who visit a fast-food restaurant at least twice per week (Lin 34; Guthrie 56). In a survey consisting of 4,750 students aging between 11 and 18 indicated that about 76 percent ate at fast-food outlet during the two weeks before the survey was conducted (Harnack 23). This survey indicated that fast-food consumption was linked to higher intake of hamburger, fried potato, soft drinks, pizza, and lower intake of vegetables, milk and fruits. Fast food has high energy and fat content although fas t-food restaurants have started diversifying to incorporate broader range of hamburgers, foods, and French fries. A small order of fast-food such as French fries contains about 10 grams and 200 calories of fat, and a hamburger contains about 35 grams and 600 calories. Consequently, many Americans have raised their concerns about the negative health impact fast food not only for adolescents and children but also for adult consumers (Lin and Frazao 45; Jeffrey 24). Advocating for the reduction of fast-food consumption in the United States, this paper discusses the negative effects of fast food. A recent study showed that most Americans have realized that stopping at the fast-food restaurants for fast food is not a worth decision (United States Department of Agriculture, Food Survey  Research Group 45). This study indicate that Americans prefer fast foods to conventional foods for convenience. The study notes that fast food are readily available, cheap and save on time. It is widely

Legalization of marijuna Essay Example | Topics and Well Written Essays - 750 words

Legalization of marijuna - Essay Example A professor of economics at California State University suggests that the legalization of marijuana would have considerable positive economic consequences. The taxation and regulation processes involved with decriminalization would provide the federal government with $6.2 billion worth of tax revenues (Grammy 2). When adjusting for inflation, this total increases to over $8 billion (Grammy 2). For just one state, California, legalization is estimated to be an opportunity to produce an additional $151.8 million (Grammy 2). Another economist significantly inflates the aforementioned projections, suggesting that in California alone, legalization would provide the state with between $1.5 billion and $4 billion of new tax revenues (Wolff 2). These are significant improvements in the strength of state level economies which, under current prohibitive economic environments, are not achievable through any reputable taxation program. Additionally, marijuana prohibition under the current nation al drug enforcement policy is considerably expensive. In Alaska, these costs total $24 million (Bates v). None of these costs have been able to be compensated for with grants or imposed fines associated with marijuana consumption. A professor of economics at Boston University estimates that in Massachusetts, the costs of enforcement equal $120.6 million (Miron 1). The state-level expenditures for enforcing marijuana prohibition are paid by taxpayers, which represents a burden for hard-working Americans that must service enforcement programs whether or not they agree with the policies. These are significant state-level costs that could easily be avoided by legalizing the substance. Furthermore, the criminal justice system is fraught with problems associated with prison over-crowding, which also imposes costs on society and state/local budgets. Many local jails and prisons are at maximum capacity, continuing to be a problem as non-violent offenders arrested for marijuana production an d consumption contributes to this problem. The estimated costs of police protection under the prohibitive policies are $2.55 billion annually (Grammy 2). Judicial and legal costs under this policy are estimated at $7.76 billion annually (Grammy 2). Furthermore, the total cost of national corrections is projected to be $776.2 million (Grammy 2). These are rather outrageous costs that are imposed that could be better allocated to more socially-centric programs such as violent offender rehabilitation or other preventative programs that would provide better protections to society against violence. Taxpayers should not be financially supporting these inflated and rather ridiculous costs that are incurred for a policy that is largely ineffective. The White House, however, is a stoic opponent of legalizing marijuana, despite the aforementioned financial gains that could be incurred through legalization. The Office of the President believes that legalization would do little to prevent furth er drug violence. The White House is firm that members of drug cartels would simply attempt to create an undercutting pricing structure to ensure they maintained their long-standing market share on marijuana sales (ONDCP 3). Drug cartels are usually involved in violent behavior and, under the White House’

Scope of technology Essay Example for Free

Scope of technology Essay In this essay, I will comment on Morton Winston’s definitions of technology, then apply the six aspects in every technology to an artifact selected from Friedman’s essay â€Å"The World is Flat†. The six aspects include first the skills, techniques, human activity forms, or socio-technical practice; second, resources, tools, and materials; third, technological products or artifacts; fourth, end, intention or functions; fifth, background knowledge; and lastly, social context in which the technology is designed, developed, used, and disposed of, and the artifact that I will apply is Nike. In Children of Invention Revisited by Winston, he describes technology in three different ways in reference to the artifact I selected. First, Winston clearly defines technology as â€Å"the organization of knowledge, people, and things to accomplish specific practical goal†; second, he states that â€Å"technology consists of not only useful artifacts and the tools and processes to produce them but also the entire organization of people and materials that permits the acquisition of the knowledge and skills needed to design, manufacture, distribute, use, repair, and eventually dispose of these artifacts†; lastly, Winston’s definition of technological systems states â€Å" the complex of techniques, knowledge, and resources that are employed by human beings in the creation of material and social artifacts that typically serve certain functions perceived as useful or desirable in relation to human interests in various social contexts†. Nike employs many human activity forms. To begin with, Nike uses many different skills to yield the best productivity. One skill they have is all Nike shoes are generally considered to be attractive and durable. They are innovative, introducing a number of new features designed to increase comfort and enhance an athletes performance. They use different techniques to make this happen. They import from China, Australia, Canada, Malaysia, Singapore and the United Kingdom being the top mentioned countries for Nike exportation. Also, Nike has worked to improve labor conditions in their footwear, apparel and equipment supply chains for more than 15 years. Key issues in which they have engaged include the health and safety of the workers who make their products, excessive overtime, the ability of workers to freely associate, and child labor and forced labor. In addition, Nike has created a â€Å"sustainable supply chain†, one that includes sustainability on equal footing with cost, on-time delivery and quality . As one of the pillars of their sustainable business strategy, they have developed a vision of what success looks like. The vision and steps they are taking are making them achieve this strategy of going forward and continuing to one of the leading companies in activewear. Nike employs human activity forms in almost every part of the company; starting with using ships to import, trucks and truck drivers to transport all their products to stores. Lastly, Nike uses socio-technical practices when it comes to designing their stores, deciding on their logo, and designing the layout of the store. There is just so much to speculate at because every aspect of their company relies on human-activity forms. Nike would not be able to be as powerful of a company if they did not make use of every resource, tool and material available to them. They use computers at stores, which is their most common and powerful resource used. They use computer software everywhere, from cash registers, to security cameras, to tracking their products, and to controlling production. One tool Nike uses in surplus is machinery, such as to produce their products, along with forklifts to boats. Material Nike uses range, for they manufacture and sell many different products from socks, shirts, shoes,hats, to bags. In addition, Nike sells and uses multiple technological products. They sell iPod cases, headphones, and watches. Nevertheless, Nike is stocked with technological products and artifacts for sell. As a matter of fact, Nike uses a lot of technological products themselves, from cell phones to electricity. Nike in fact is an artifact of technology. Nike is used to employ many people, to making people comfortable when being active. Nike is a large corporation that functions as a worldwide store. It provides consumers with a place to purchase to best quality and most known activewear. Nike functions as an employer to some, to make other go day by day in comfort, and a shopping option to many. Now, for Nike Inc. to have become the corporation that it is today, they need to have had an enormous background knowledge to be this successful and efficient. There are two kinds of background knowledge; knowledge-that and knowledge-how. To begin with knowledge-how, Nike had to know how to buy and find the right location to manufacture products and still make a profit. They also had to know how to expand and manage inventory accurately and precisely. Not only that, but also how to pick the locations for the stores. All this requires a lot of knowledge and ideas. For Nike to continue its everyday massive production and efficiency, knowledge- that is, is significant. Nike needed knowledge with the store layout, design, the technology that would be used, locations, and many more things. For Nike to operate efficiently, a lot of knowledge into technology and artifacts of technology was needed. Nike as a whole, is a social artifact for it is a corporation. Within this artifact, lie many divisions of labor. From managing, cashier, shoe designer, logo designer, each position requires different invisible technologies to fulfill the role. Ultimately, all these specific roles come together to create a social organization that run an artifact of technology.

My Antonia :: Free Essay Writer

My Antonia 1. Jim Burden, a successful New York City lawyer, leaves an acquaintance a memoir of his Nebraska childhood in the form of a recollection of their mutual friend, Antonia Shimerda. Jim had first arrived in Nebraska at the age of ten, when he was made the trip west to live with his grandparents after finding himself as an orphan in Virginia. On this same train, Jim has his first glimpse of the Shimerdas, a Bohemian immigrant family traveling in the same direction. As fate would have it, the Shimerdas have taken up residence in a neighboring farm to the Burdens'. Jim makes fast friends with the Shimerda children, especially Antonia, who is nearest to him in age, and eager to learn English. At her father's request, Jim begins to tutor Antonia, and the two of them spend much of the autumn exploring their new landscape together. Shortly after Christmas, tragedy strikes with the suicide of Mr. Shimerda. After an emotional funeral, the Shimerdas retreat into despair, and the Burdens struggle to be as accommodating as possible. As a result of the hardships that the Shimerdas suffer, a wedge is driven between Antonia and Jim. A couple of years later, the Burdens decide to move into town, and shortly thereafter Antonia takes a job as a housekeeper with a neighboring family, the Harlings. Jim begins to see more of Antonia once again, especially when a dancing pavilion comes to town and enlivens the social situation. Jim's high school years quickly come to a close, and he is offered a spot at the university in Lincoln. He makes a great success of his commencement speech, and spends the summer hard at work in preparation for his course of study. Before leaving, he takes one last trip out to the countryside with Antonia and her friends, where they gather to reminisce about old times together. In Lincoln, Jim throws himself into his studies, which take up the majority of his time in the first year and a half of his course. In the spring of his second year, he begins to see a good deal of Lena Lingard; a mutal friend of his and Antonia's who has always intrigued Jim. After several months of theater going and dalliances about town, Jim decides he needs to make a fresh start of things and prepares to transfer to Harvard for his final two years of college.

Personal Plan for Success

A Personal Plan For Success I often wondered how people succeeded in balancing their personal lives and maintaining a career at the same time. â€Å"One has to take a backseat,† I thought. Through the years, I have come to realize that it is not necessarily the case. When I came here to this country to work, I got to meet many people who I have come to admire in their pursuit and success in living a well-balanced family and professional life. Then I said to myself, â€Å"It is not easy but very possible. † Growing up, I always have been a planner. I want to know how things will transpire and when they will be accomplished.I do this to a fault at times but so far it has guided me through life. At this point in my life, I can truly say that I have accomplished most of what I have set out to attain. I am married to a great man and I have a good career as a critical care registered nurse. This time I have decided to take another big step in my life; I decided to continue my education and go for my master’s degree. Time to make another plan for success. Many people have asked me why I finally decided to go to graduate school after all these years of working as a registered nurse.My answer would always be, â€Å"It’s time. † Before I reached the decision to go back to school, I have put a lot of thought into it because I know it will not be an easy road to travel but my decision felt right. Getting my master’s degree will help me define a career path that will allow me to branch out to another field of nursing that has interested me. It will open up new opportunities to use my acquired nursing skills and knowledge. Acquiring a graduate degree will allow me to advance professionally and will help me become more marketable in the competitive healthcare job market.To succeed in something, I must set goals both short-term and long-term. These goals serve as a guide so that I may keep focus on what I want to accomplish at the end. I am a realistic person so I want to have goals that are reasonable. My long-term goal is to find a job that would allow me to spend more time with my family and at the same time be professionally and financially satisfying. For my short-term goals, I know that I will have to succeed in several of them before I reach the fulfillment of my long-term goal. At this time my short-term goals are to learn how to be a student again, to learn how to avigate through my online school and to be able learn how to fulfill my assignments and readings required to pass my courses in school. There are challenges that present themselves to me at this time. (Nellen, 2000), â€Å"To be able to have control over your time, don’t let it manage you! † (para. 2). This is probably the most difficult challenge I have. Coming home from a full 12-hour shift, I am just too tired to do any schoolwork. Attending on an online program helps because I can do things at my own pace. To manage my time, I try to keep a schedule and follow it as strictly as I can.It is my way of developing a new habit so that school will not be so much of a stressor. I rely a on my calendar to guide me on what to do daily. I find this very helpful, especially in making sure I do not miss any deadlines, meetings or other things that I need to do. Another challenge is the financial aspect of going back to school. In the kind of economy we are in, I sometimes need to work some overtime to make ends meet but being in school takes my time away from that. To tackle this situation, my husband and I decided to change our working situation a bit.He started a part- time job to augment our budgetary needs while I am in school. I also decided to take out a student loan to take off the burden of paying for school at this time. This may sound confusing to some people but just getting back to the student mindset is a challenge too. It has been quite a long time since I had study and do assignments and projects. I h ave to remind myself that I am back in school and that there are things that I need to do . To overcome this, I have set aside two hours a day for me to be a student. At this time I do my readings and other schoolwork.I am hoping that by doing this I will be able to include it in my daily routine so that I can budget my time better. When a person has goals, it is important to set milestones that would mark the achievement of these goals. These help in encouraging one to persevere toward the fulfillment of his ultimate goal. My first milestone would be when I successfully pass my first course of my master’s program. This is important because this tells me that I can do it. This conveys to me that the adjustments that I have made to meet my challenges work.A second milestone would be when the time comes that I can navigate through the different applications in the online learning system with ease and comfort. The final milestone would be passing that final course to complete my master’s program. This would validate that all my hard work was worth it. For a good plan to work, it is important that everybody involved in it fully understand what is going on. Effective communication plays a fundamental and essential part in this. Every day and every minute we communicate whether it may be verbally or non-verbally.Martha Graham, an American modern dancer and choreographer, once said, â€Å"The body says what the words cannot† (Lewis, 2012, para. 2). As a person, I am very expressive. Aside from verbally communicating my thoughts, I am very transparent in my body language too. I have no problem saying what I have in my mind but there are times when I cannot fully state what I have to say in the fear that I may offend somebody or say the wrong thing. This fear sometimes hinders me from effectively saying what needs to be said. I have found myself being overly cautious in the words that I use and sometimes that comes across as me being unsure of what to say.In contrast to this, there are times when I find myself talking too fast and not allowing time to let the person I am talking to respond. Another weakness that I have is that I fail to read the non-verbal cues. I tend to get so engrossed in the conversation that I look past the body language. Looking back at my communication strengths and weaknesses, I have come up with some strategies that I can use to improve my communication skills. I have to learn to listen attentively. There is a big difference between simply hearing what the other person is saying and listening to what he is trying to say.Hearing is simply receiving sound from somewhere whereas listening is being able to absorb and understand what is being said. By using this method, I can take a step back and process the conversation better so I can respond better. Another strategy that I can use is to hear the words behind the actions. I have to use the non-verbal cues sent my way to understand better what the messag e is. This way, it is easier to respond appropriately. If I understand better, I can avoid that fear of being offensive and I can be more eloquent in my choice of words to use.The last and final strategy that I have come up with is the use of feedback. Feedback allows for effective communication to exist. Here the flow of ideas takes place. With feedback, it is easy to clarify certain points of the conversation that were unclear. Feedback allows for open communication and active learning. Writing this paper has made me think and summarize what has been happening the last couple of months. It has been a long journey for me to reach this point of my career. I know I will be facing challenges in the next couple of years but having goals and strategies to help me go through them will help me persevere.Knowing my strengths and weaknesses and having a plan to improve them will guide me to succeed. During my undergraduate years, I took the first step in developing a career. I learned what I needed to function as a good nurse. With this new endeavor I have, I believe I will learn to be the best nurse I can be. Bibliography Lewis, J. J. (2012). Martha Graham quotes. Retrieved from http://womenshistory. about. com/cs/quotes/a/qu_graham_m. htm Nellen, A. (2000). Manage work, don't let it manage you: Tips for managing your time and getting ahead. Retrieved from http://www. cob. sjsu. edu/nellen_a/time_management. htm

Dil Tuh Bacca Hai Ji

versation require for operation. Quality assurance and control: Quality assurance and control is effective elements of operation management as quality consider as important ingredients for production system. Total quality assurance and control ensure service standards, inspection, control of quality , performance testing etc. Production planning and control: The planning of production is the system that specify the procedure of production to obtain the output desire within a given time at optimum cost in conformance with specified quality standard and control is important to make sure that manufacturer takes place in the manner in a plan.Apart from that some other important elements of operations management is facilities location, plants layout and handling, inventory control, work study and job design that plays effective role within OM. Importance of operational management elements in Microsoft corporations product and service; Within Microsoft corporation elements of operation man agement plays important role as through OM Microsoft corporation can explores production and distribution of services and goods.Side by side the importance of OM elements in Microsoft corporation is that; it can ensure significant competition, shorter service and products life cycle, better and quality conscious consumers as well as capability of technology to improve productivity along with high quality service and products. According to Rama (2010) â€Å"operation management is important to an organization;s manager for at least two reasons. First, it can improve productivity, which improves an organizations financial health.Second, it can help organizations meet customers competitive priorities†. so, as a corporation Microsoft should ensure effective use of operational management's element in order to improve their service by customers priorities and products by improving productivity. 1. 2: The extant that corporation can enhance its competitive capabilities by producing safely, timely, to cost, to quality and within the law: In order to get competitive advantage within the market producing safely, timely, to cost, to quality and within the law help organization in various way.How these element help business to enhance its competitive capabilities is discussed below; Producing safely: Safe production help business by increasing confidence of customer on organization. If any organization produce their product safely than consumer would more likely to buy their product rather than other company that does not produce their product safely because if organization produce their product safely that means they are following heath and safety rules for both staff and customer. Producing timely: Organization like Microsoft can enhance their brand image by producing timely.If Microsoft ensure availability of their stock all time than they can retain customer as well as they can increase their brand image. It will help them to get competition advantage. Quality: Another factors that help Microsoft is producing product with high quality. High quality product can ensure high competitive advantage to Microsoft as the kind of product is Microsoft is producing that providing by other similar organization so, in order to enhance the competitive advantage Microsoft can concentrate on their quality of products.Cost: In order to get competitive advantage cost is effective for Microsoft. By focusing on production cost Microsoft can ensure overall price of product is acceptable for buyers. Following law: The most important factors that help Microsoft to get competitive advantage is following various legislation. If Microsoft do anything that does not meet the requirements of law that the organization will suffer and it also reduce their brand image. . 3: importance of operation management to the corporation's strategic planning and corporate objectives: Operation management is very important for business or organization as its control the system of o rganization. There are various importance that operation management have towards Microsoft ‘s strategic planning and corporate objectives and that are discussed below; Improvements of the system:The importance of operation management is its deals with various design, operation and improvements of the system that helps organization like microsift in order to implement strategic planning as well as achieve corporate objectives by target market. Sustain efficiency and effectiveness: By using OM microsoft can sustain its effeciency and effectiveness within the corporation. Effeciency and effective in microsoft concerned with how good resources such as human expertise and inputs are use in order to achieve purpose they deployed within th ecorporation.Improve productivity: In order to set strategic planning and achieve corporate objective OM plays important role within microsft corporation. As OM improve overall productivity within corporation so it will help corporation to adopt pr oper strategic plan as well as achieve corporate objective. Customer competitive priorities: As OM helps organization to ensure customer competitive priorities so that its important for the corporation to implement straegy in effective way to achieve their goal and objectives.

Rhetorical Analysis of E B. Whites The Ring of Time

Rhetorical Analysis of E B. Whites The Ring of Time One way to develop our own essay-writing skills is to examine how professional writers achieve a range of different effects in their essays. Such a study is called a rhetorical analysisor, to use Richard Lanhams more fanciful term, a lemon squeezer. The sample rhetorical analysis that follows takes a look at an essay by E. B. White titled The Ring of Timefound in our Essay Sampler: Models of Good Writing (Part 4) and accompanied by a reading quiz. But first a word of caution. Dont be put off by the numerous grammatical and rhetorical terms in this analysis: some (such as adjective clause and appositive, metaphor and simile) may already be familiar to you; others can be deduced from the context; all are defined in our Glossary of Grammatical and Rhetorical Terms. That said, if you have already read The Ring of Time, you should be able to skip over the stranger looking terms and still follow the key points raised in this rhetorical analysis. After reading this sample analysis, try applying some of the strategies in a study of your own. See our Tool Kit for Rhetorical Analysis and Discussion Questions for Rhetorical Analysis: Ten Topics for Review. The Rider and the Writer in "The Ring of Time": A Rhetorical Analysis In The Ring of Time, an essay set in the gloomy winter quarters of a circus, E. B. White appears not yet to have learned the first piece of advice he was to impart a few years later in The Elements of Style: Write in a way that draws the readers attention to the sense and substance of the writing, rather than to the mood and temper of the author. . . .[T]o achieve style, begin by affecting nonethat is, place yourself in the background. (70) Far from keeping to the background in his essay, White steps into the ring to signal his intentions, reveal his emotions, and confess his artistic failure. Indeed, the sense and substance of The Ring of Time are inextricable from the authors mood and temper (or ethos). Thus, the essay may be read as a study of the styles of two performers: a young circus rider and her self-conscious recording secretary. In Whites opening paragraph, a mood-setting prelude, the two main characters stay hidden in the wings: the practice ring is occupied by the young riders foil, a middle-aged woman in a conical straw hat; the narrator (submerged in the plural pronoun we) assumes the languorous attitude of the crowd. The attentive stylist, however, is already performing, evoking a hypnotic charm that invite[s] boredom. In the abrupt opening sentence, active verbs and verbals carry an evenly measured report: After the lions had returned to their cages, creeping angrily through the chutes, a little bunch of us drifted away and into an open doorway nearby, where we stood for awhile in semidarkness, watching a big brown circus horse go harumphing around the practice ring. The metonymic harumphing is delightfully onomatopoetic, suggesting not only the sound of the horse but also the vague dissatisfaction felt by the onlookers. Indeed, the charm of this sentence resides primarily in its subtle sound effects: the alliterative cages, creeping and big brown; the assonant through the chutes; and the homoioteleuton of away . . . doorway. In Whites prose, such sound patterns appear frequently but unobtrusively, muted as they are by a  diction that is commonly informal, at times colloquial (a little bunch of us and, later, we kibitzers). Informal diction also serves to disguise the formality of the syntactic patterns favored by White, represented in this opening sentence by the balanced arrangement of the subordinate clause and present participial phrase on either side of the main clause. The use of informal (though precise and melodious) diction embraced by an evenly measured syntax gives Whites prose both the conversational ease of the running style and the controlled emphasis of the periodic.  It is no accident, therefore, that his first sentence begins with a time marker (after) and ends with the central metaphor of the essayring. In between, we learn that the spectators are standing in semidarkness, thus anticipating the bedazzlement of a circus rider to follow and the illuminating metaphor in the essays final line. White adopts a more paratactic style in the remainder of the opening paragraph, thus both reflecting and blending the dullness of the repetitious routine and the languor felt by the onlookers. The quasi-technical description in the fourth sentence, with its pair of prepositionally embedded adjective clauses (by which . . .; of which . . .) and its Latinate diction (career, radius, circumference, accommodate, maximum), is notable for its efficiency rather than its spirit. Three sentences later, in a yawning tricolon, the speaker draws together his unfelt observations, maintaining his role as spokesman for a dollar-conscious crowd of thrill-seekers. But at this point, the reader may begin to suspect the irony underlying the narrators identification with the crowd. Lurking behind the mask of we is an I: one who has elected not to describe those entertaining lions in any detail, one who, in fact, does want more . . . for a dollar. Immediately, then, in the opening sentence of the second paragraph, the narrator forsakes the role of group spokesman (Behind  me  I heard someone say . . . ) as a low voice responds to the  rhetorical question  at the end of the first paragraph. Thus, the two main characters of the essay appear simultaneously: the independent voice of the narrator emerging from the crowd; the girl emerging from the darkness (in a dramatic  appositive  in the next sentence) andwith quick distinctionemerging likewise from the company of her peers (any of two or three dozen showgirls). Vigorous verbs dramatize the girls arrival: she squeezed, spoke, stepped, gave, and swung. Replacing the dry and efficient  adjective clauses  of the first paragraph are far more active  adverb clauses,  absolutes, and  participial phrases. The girl is adorned with sensuous  epithets  (cleverly proportioned, deeply browned by the sun, dusty, eager, and almost naked) and greeted with the music of   alliteration  and  assonance  (her dirty little feet fighting, new note, quick distinction). The paragraph concludes, once again, with the image of the circling horse; now, however, the young girl has taken the place of her mother, and the independent narrator has replaced the  voice  of the crowd. Finally, the chanting that ends the paragraph prepares us for the enchantment soon to follow. But in the next  paragraph, the girls ride is momentarily interrupted as the writer steps forward to introduce his own performanceto serve as his own ringmaster. He begins by defining his role as a mere recording secretary, but soon, through the  antanaclasis  of . . . a circus rider. As a writing  man ...  ., he parallels his task with that of the circus performer. Like her, he belongs to a select society; but, again like her, this particular performance is distinctive (it is not easy to communicate anything of this nature). In a  paradoxical  tetracolon climax  midway through the paragraph, the writer describes both his own world and that of the circus performer: Out of its wild disorder comes order; from its rank smell rises the good aroma of courage and daring; out of its preliminary shabbiness comes the final splendor. And buried in the familiar boasts of its advance agents lies the modesty of most of its people. Such observations echo Whites remarks in the preface to  A Subtreasury of American Humor: Here, then, is the very nub of the conflict: the careful form of art, and the careless shape of life itself (Essays  245). Continuing in the third paragraph, by way of earnestly repeated phrases (at its best . . . at its best) and structures (always bigger . . . always greater), the narrator arrives at his charge: to catch the circus unawares to experience its full impact and share its gaudy dream. And yet, the magic and enchantment of the riders actions cannot be captured by the writer; instead, they must be created through the medium of language. Thus, having called attention to his responsibilities as an essayist, White invites the reader to observe and judge his own performance as well as that of the circus girl he has set out to describe.  Styleof the rider, of the writerhas become the subject of the essay. The bond between the two performers is reinforced by the  parallel structures  in the opening sentence of the fourth paragraph: The ten-minute ride the girl took achievedas far as I was concerned, who wasnt looking for it, and quite unbeknownst to her, who wasnt even striving for itthe thing that is sought by performers everywhere. Then, relying heavily on  participial phrases  and  absolutes  to convey the action, White proceeds in the rest of the paragraph to describe the girls performance. With an amateurs eye (a few knee-standsor whatever they are called), he focuses more on the girls quickness and confidence and grace than on her athletic prowess. After all, [h]er brief tour, like an essayists, perhaps, included only elementary postures and tricks. What White appears to admire most, in fact, is the efficient way she repairs her broken strap while continuing on course. Such delight in the  eloquent  response to a mishap is a familiar note in Whites work, as in the young boys cheerful report of the trains greatbigBUMP! in The World of Tomorrow (One Mans Meat  63). The clownish significance of the girls mid-routine repair appears to correspond to Whites view of the essayist, whose escape from discipline is only a partial escape: the essay, although a relaxed form, imposes its own disciplines, ra ises its own problems (Essays  viii). And the spirit of the paragraph itself, like that of the circus, is jocund, yet charming, with its balanced phrases and clauses, its now-familiar sound effects, and its casual extension of the light  metaphorimproving a shining ten minutes. The fifth paragraph is marked by a shift in  tonemore serious nowand a corresponding elevation of style. It opens with  epexegesis: The richness of the scene was in its plainness, its natural condition . . .. (Such a  paradoxical  observation is reminiscent of Whites comment in  The Elements: to achieve style, begin by affecting none [70]. And the sentence continues with a euphonious itemization: of  horse, of  ring, of girl, even to the girls bare feet that gripped the bare back of her proud and ridiculous  mount. Then, with growing intensity,  correlative  clauses are augmented with  diacope  and  tricolon: The enchantment grew not out of anything that happened or was performed but out of something that seemed to go round and around and around with the girl, attending her, a steady gleam in the shape of a circlea ring of ambition, of happiness, of youth. Extending this  asyndetic  pattern, White builds the paragraph to a  climax  through  isocolon  and  chiasmus  as he looks to the future: In a week or two, all would be changed, all (or almost all) lost: the girl would wear makeup, the horse would wear gold, the ring would be painted, the bark would be clean for the feet of the horse, the girls feet would be clean for the slippers that shed wear. And finally, perhaps recalling his responsibility to preserve unexpected items of . . . enchantment, he cries out (ecphonesis  and  epizeuxis): All, all would be lost. In admiring the balance achieved by the rider (the positive pleasures of equilibrium under difficulties), the narrator is himself unbalanced by a painful vision of mutability. Briefly, at the opening of the sixth paragraph, he attempts a reunion with the crowd (As I watched with the others . . . ), but finds there neither comfort nor escape. He then makes an effort to redirect his vision, adopting the perspective of the young rider: Everything in the hideous old building seemed to take the shape of a circle, conforming to the course of the horse. The  parechesis  here is not just musical ornamentation (as he observes in  The Elements, Style has no such separate entity) but a sort of aural metaphorthe conforming sounds articulating his vision. Likewise, the  polysyndeton  of the next sentence creates the circle he describes: [Tlhen time itself began running in circles, and so the beginning was where the end was, and the two were the same, and one thing ran into the next and time went round and around and got nowhere. Whites sense of times circularity and his illusory identification with the girl are as intense and complete as the sensation of timelessness and the imagined transposition of father and son that he dramatizes in  Once More to the Lake.  Here, however, the experience is momentary, less whimsical, more fearful from the start. Though he has shared the girls perspective, in a dizzying instant almost become her, he still maintains a sharp  image  of her aging and changing. In particular, he imagines her in the center of the ring, on foot, wearing a conical hatthus echoing his descriptions in the first paragraph of the middle-aged woman (whom he presumes is the girls mother), caught in the treadmill of an afternoon. In this fashion, therefore, the essay itself becomes circular, with images recalled and moods recreated. With mixed tenderness and envy, White defines the girls illusion: [S]he believes she can go once  round  the ring, make one complete circuit, and at the end be exactly the same age as at the start. The  commoratio  in this sentence and the  asyndeton  in the next contribute to the gentle, almost reverential tone as the writer passes from protest to acceptance. Emotionally and rhetorically, he has mended a broken strap in mid-performance. The paragraph concludes on a whimsical no te, as time is  personified  and the writer rejoins the crowd: And then I slipped back into my trance, and time was circular againtime, pausing quietly with the rest of us, so as not to disturb the balance of a performerof a rider, of a writer. Softly the essay seems to be gliding to a close. Short,  simple sentences  mark the girls departure: her disappearance through the door apparently signaling the end of this enchantment. In the final paragraph, the writeradmitting that he has failed in his effort to describe what is indescribableconcludes his own performance. He apologizes, adopts a  mock-heroic  stance, and compares himself to an acrobat, who also must occasionally try a stunt that is too much for him. But he is not quite finished. In the long penultimate sentence, heightened by  anaphora  and  tricolon  and pairings, echoing with circus images and alight with metaphors, he makes a last gallant effort to describe the indescribable: Under the bright lights of the finished show, a performer need only reflect the electric candle power that is directed upon him; but in the dark and dirty old training rings and in the makeshift cages, whatever light is generated, whatever excitement, whatever beauty, must come from original sourcesfrom internal fires of professional hunger and delight, from the exuberance and gravity of youth. Likewise, as White has demonstrated throughout his essay, it is the romantic duty of the writer to find inspiration within so that he may create and not just copy. And what he creates must exist in the style of his performance as well as in the materials of his act. Writers do not merely reflect and interpret life, White once observed in an interview; they inform and shape life (Plimpton and Crowther 79). In other words (those of the final line of The Ring of Time), It is the difference between planetary light and the combustion of stars. (R. F. Nordquist, 1999) Sources Plimpton, George A., and Frank H. Crowther. The Art of the Essay: E. B. White.  The Paris Review. 48 (Fall 1969): 65-88.Strunk, William, and E. B. White.  The Elements of Style. 3rd ed. New York: Macmillan, 1979.White, E[lwyn] B[rooks]. The Ring of Time. 1956. Rpt.  The Essays of E. B. White. New York: Harper, 1979.

Taxation - Assignment 1 Example | Topics and Well Written Essays - 500 words

Taxation - 1 - Assignment Example   Consumptive taxes are levies on sales of commodities that are subject to use by a business or an individual. While some people understand that a small fee is added on to the buying of commodities in stores, many overlook additional taxes. An example of a consumptive tax is hunting or fishing. Travel fees and toll road levies are also part of consumptive taxes. The IRS carries out three different types of audits: fields audit, office audits, and correspondence audits. If one is audited, the IRS notifies them in writing indicating the type of audit they are conducting. In an office audit, a taxpayer physically takes their documentation to an IRS branch office where IRS examiners review the details of the taxpayer’s documentation. Instances of IRS office audits include circumstances where a taxpayer claims abnormally high deductions and the IRS wants to see the conforming support documents to verify that the information is accurate. A correspondence audit is the mildest audit and normally occurs due to minor mistakes on a taxpayer’s tax returns. Usually, a taxpayer mails the relevant forms and documentations to IRS to complete correspondence audit. The IRS then reviews the full information send by the Customer and closes the audit after addressing all issues. Under Field audit, IRS auditors visit the office or home of the taxpayer to verify that the tax returns were accurate. The main dissimilarity between a field audit and an office audit is that a field audit happens on the premise of the taxpayer while an office audit happens in the IRS branch office. Individuals may request the IRS to perform the field audit at the premise of the taxpayer’s accountant. The main aim of audits from a government’s point of view is to ensure that every taxpayer adheres to the same tax laws and that the taxpayers are reporting and paying taxes correctly. IRS Tax Audits

Ethical Issue relate to Women Having Children with Unkown Sperm Donors Essay

Ethical Issue relate to Women Having Children with Unkown Sperm Donors - Essay Example 645). Sperm banks get sperm donors from colleges and through the internet. Screening test carried out to ensure the sperm donor is free from genetic diseases, and is of sound mind and intelligence. A number of ethical considerations have risen because of women having children with unknown sperm donors. Sperm donation takes place through artificial insemination. A couple chooses a donor with regard to race, intelligence and good health among other issues (Liou, 2011, p. 7). Technological advancement has assisted older women to bear children. In addition, married infertile men also use sperm donation services to conceive children. The technology has been embraced by many people especially women who wish to bear children at their 40s and 50s. Nonetheless, some ethical and legal issues have emerged where a third party is involved. Therefore, when undertaking unknown sperm donation by a couple the following ethical considerations, should be considered: such as if the sperm donor has legal rights that protect him from any problems that may arise in the future (Liou, 2011, p. 7). In the past, the donors chose to remain anonymous, stating they did not want to get in touch with the donor children. However, due to the curiosity of the donor children, sperm donors have the option of either remaining anonymous or choosing their identity to be known. The donor also has the freedom of being free from any responsibility to the biological child originating from his sperm (Seibel & Crockin, 2010, p. 25). When it comes to the client seeking sperm donation services some information ought to be made available; for instance, what are the complications associated with artificial insemination. Sperm donation activity is not always successful therefore; some treatments ought to be considered before one is eligible for artificial insemination. The sperm bank availing the sperm does not give a guarantee to the client if the sperm is free from genetic diseases (Seibel & Crockin, 2010, p. 26). Even though, genetic screening test is undertaken prior to the procedure, it does not guarantee that the sperm is free from genetic diseases and abnormalities. In addition, the client is also required to be fully responsible for the donor child. The sperm donor and the client rights are usually established under a written contract, signed by the two and the doctor. The agreement ensures that the client and the sperm donor are aware of their rights with regard to the whole procedure. Sperm banks have their specifications when it comes to the sperm they take from donors. A man’s education and personal outlook are taken into consideration. Age also matters, men above the age of forty are not accepted by any sperm bank (Seibel & Crockin, 2010, p. 27). The sperm banks are required, ethically to ensure that they keep records of the number of children one person has conceived this will be used for future references. Therefore, to curb the issue of ethical controversies ethical principles ought to be applied. This will protect persons conceived through sperm donation and all the participants in the sperm donation transaction. Controlling the number of donor offspring is the first principle. Without proper control, one sperm donor can father over 150 children. For instance, in the United States the technology of artificial insemination is on the rise and the demand for donor sperm have risen, as well (Liou, 2011, p. 7). However, the demand